The box is the same as the other Urban Decay liners and the shadow sticks. The pencil has a black cap which separates it from the other pencil liners, which have silver.
I think my favourite part about this liner is it's colour. It's so dark and lovely. I can't really see myself using another black liner after this, it's exactly what I look for in an eyeliner. This liner is on the more expensive side at £13.00. However, it's currently on offer at Debenhams for £11.70. I think it's definitely worth the price for the colour and the staying power.
What's your favourite pencil eyeliner?
Disclosure: I bought this product myself.