I apply this foundation with my Sigma F80 brush. It has a matte finish, but it's still a little dewy around my cheekbones, so I wouldn't say that it's fully matte. I really like how this makes my skin look, I usually go for fully matte foundations as I have oily skin, but this one surprised me. It applied very smoothly, and you really don't need to use much, a small amount goes a long way. I haven't found that it feels at all heavy on the skin. The coverage is very good, it hides a lot of my freckles but it doesn't hide them completely, and it hides any red areas that I have. It also has SPF 20, which is always a bonus!
In terms of wear time I did find that I had to apply powder over this foundation and touch up throughout the day as I did begin to get shiny. I'd say that this lasted around 6-7 hours (without a primer) before I began to get shiny, which isn't too bad!
There's only one big drawback with this foundation for me. It's too dark. This is the lightest shade, and it's a completely different colour to my neck. It doesn't look too dark on the swatch, but on my face it just isn't light enough. I also think that darker skinned ladies will also struggle, as the shade range is pretty lacking.
Overall I really do love the finish this foundation gives; I'm just really disappointed about the colour. I think I will mostly likely purchase a white foundation and mix it to lighten it a little bit.
This foundation costs £11.99 and I can be bought from Boots and Superdrug.
What's your favourite drugstore foundation?
Disclosure: I bought this product myself.